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Checkit regularly publishes press reports about Search Engine Marketing:

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Online reach almost the same in spite of shrinking budgets
Nijmegen, November 1, 2011 – Since 2006 iProspect, formerly Search Engine Mediabureau Checkit, researches the 100 best findable websites in the Netherlands. The Top 100 Online Findability measures the online reach from the 100 largest online advertisers in search engines in 2010. The results show that the decline in online media budgets in 2010 has virtually no influence on the online reach in search engines.

Data from Nielsen Media show [...]

Nijmegen, the Netherlands 2 November 2010 – For the fifth time in a row Search Engine Media Agency Checkit has executed the Top 100 Online Findability study.
Using a new research method, the status of the online findability of the 100 largest online advertisers in the Netherlands has been studied.
[...]

Nijmegen, 2 December 2009 – Search Engine Mediabureau Checkit has studied the online findability of Dutch advertisers for the fourth time. 31% of the websites have an optimal findability by achieving a findability score of 80% or higher. A disappointing result; the Top 100 Online Findability is based on the 100 organizations with the highest online media spend of the Netherlands (source: Nielsen).

Top ten of best scoring websites

1.
www.snsbank.nl
(93%)

2.
www.bol.com
(92%)

3.
www.hp.nl
(91%)

4.
www.landal.nl
(91%)

5.
www.telfort.nl
(91%)

6.
www.dsbbank.nl
(91%)

7.
www.upc.nl
(90%)

8.
www.ziggo.nl
(90%)

9.
www.abnamro.nl
(90%)

10.
www.ns.nl
(88%)

Whereas DSB Bank was the number one last year, this year we can [...]

Nijmegen, 1 October 2008 – Search Engine Mediabureau Checkit, part of Isobar, studied for the third time the online findability of the 100 largest advertisers in the Netherlands for search engines, based on data from Nielsen Media Research,. This year the online findability for the websites studied has further improved: the average online findability has again increased. This year 64% of the organizations in this study have a findability score of 50% or more.

The top 10 of the best scoring [...]

Amsterdam, April 9 2008 – On April 9, 2008 Aegis Media became the full owner of Checkit. The search engine marketing agency will be part of Isobar, the digital marketing network of Aegis Media. On the Dutch market Checkit is in the top three in the field of search engine marketing. With this takeover the Isobar network definitively confirms its position as market leader in the Netherlands. Together with the 40 Checkit specialists Isobar now has approx.150 employees who together [...]

Nijmegen, 6 September 2007 – Consumers spend more time online and the online consumer spending increases steadily. Search Engine Mediabureau Checkit has conducted a study about the online findability of the 100 largest advertisers (source: Nielsen Media Research) in search engines. Only 8% scored well.

The top 10 of the best scoring Dutch websites:

KPN (94,67%)
Jamba (94,27%)
Dell Products Europe (91,81%)
T-Mobile Netherlands (89,77%)
Ministerie van Binnenlandse Zaken (85,10%)
Nationale Postcode Loterij (83,46%)
SNS Bank (82,64%)
Wehkamp (81,01%)
Kia Motors Nederland (79,04%)
Ministerie van Defensie (78,43%)

This study was conducted for [...]

The Netherlands, 22-02-2007 – For the first time an eye tracking study, conducted by De Vos & Jansen Market Research and Search Engine Mediabureau Checkit, makes clear that searchers with the intention to buy and searchers for information show different viewing habits for search results. This study proves that buyers view more search results and are more brand orientated than information searchers.

Read the full Checkit Eyetracking Research Report

Search behaviour conclusions

Consumers view a search result for 1,1 second.
98% views the organic [...]

Nijmegen, 5 April 2006 – Search Engine Mediabureau Checkit has in cooperation with Tilburg University conducted research on the online findability for search engines of the 100 largest advertisers in the Netherlands: 68% of the websites cannot be easily found by search engines.

The top 10 of the best scoring Dutch websites:

Wehkamp (92,2%)
De Telegraaf (81,4%)
RTL (76%)
Orange (75,2%)
Jamba (75,2%)
De Volkskrant (74,8%)
Ministerie van Verkeer en Waterstaat (74%)
Ministerie van Defensie (73,5%)
Etos (71,5%)
Albert Heijn (71,5%)

The media, telecom and retail branch dominate the top 10 but [...]

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